Blog 5 - Message design concepts and related tool "Adobe Spark"

    Message design is an interdisciplinary field of knowledge. It encompasses influences and facts from more than fifty established disciplines and research areas. The main research areas can be divided into six groups with "basic disciplines" such as language, art and aesthetics, information, communication, behavior and cognition, business and law, and media production technologies. The main components in message design are words, images, and forms. These main components can be used in a variety of ways to produce, convey and interpret messages of different types in different communication situations. Depending on the different objectives of the messages, there are different "message design genres". These groups are graphic design, information design, instructional design, mass design, and persuasive design. Principles of message design contribute to the design of effective and efficient messages. (Petterson, 2012).

  As message design has its main components such as words, images, and components, using them correctly and effectively can be considered as important as the message itself. There are several examples of correctly created and effective design as well as incorrect examples.

Infographics

According to the Oxford Dictionary, an infographic or information graphic is "a visual representation of information or data." An infographic is a compilation of images, charts, and minimal text that presents a topic in an easy-to-understand manner.

  

  Infographics give basic information and key factors in a simple easy text with pictures as can be seen in the example. The WordStream Company believes that bloggers and journalists can use infographics to make context in news stories easily accessible and shareable. (Siricharoen, 2013)

Adobe Spark 

As an infographic design web tool, Adobe Spark allows its user to create graphics, flyers, videos, posts, and animations. It can be said that it is a user-friendly tool that is easy to use and easily accessible. 

Adobe Spark offers a huge variety of backgrounds and templates for any design. It is easily used to choose any kind of image according to the related topic. Using the right techniques of message design, Adobe Spark is a great tool to create any kind of media for any purpose.

References 

Siricharoen, Waralak Vongdoiwang. Infographics the new communication tools in the digital age. 2013. Silpakorn University.